"
DMNews.com | News | Article:Yahoo's Overture Services sees its biggest growth
opportunity from large, traditional direct response
advertisers. David Karnstedt, general manager of direct
business at Overture, said the paid search provider's focus is
not on rising competition from Google but following its parent
company's lead and luring money from traditional direct
marketers. "Our real challenge is not necessarily the other
people that participating in the search space but shifting
dollars from other direct response advertisers, like direct
mail and yellow pages,"
posted by Jen @ 7:32 AM
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