Search Engine News :: Optimise Web Sites for Organic Search

Tuesday, April 27, 2004

Old School SEO vs. New School SEO: "The skilled part of SEO is getting large lists of kw's and make sure you rank for as many as possible. Most people type in 3 or 4 word phrases. It's good to have the 1 and 2 word phrases but they don't convert near as well as the long ones. It is much easer to get 300 visitors that type in 3 or 4 word phrases and get a very high conversion rate than to get 2000 visitors from the short phrases and get a lower rate. You have got to understand that the bottom line is the most important stat there is. "The skilled part of SEO is getting large lists of kw's and make sure you rank for as many as possible. Most people type in 3 or 4 word phrases. It's good to have the 1 and 2 word phrases but they don't convert near as well as the long ones. It is much easer to get 300 visitors that type in 3 or 4 word phrases and get a very high conversion rate than to get 2000 visitors from the short phrases and get a lower rate. You have got to understand that the bottom line is the most important stat there is.