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comScore Announces Local Web Search Tracking Service By categorizing and analyzing search activity that includes local modifiers, such as city and state names, zip codes, phone numbers or the words “map” and “directions,” comScore's qSearch Local accurately estimates the number, type and search engine of origin of local searches conducted by U.S. Internet users.

Using this methodology, comScore research has found that in one month alone, approximately 36 million U.S. Internet users conducted more than 200 million searches that included local modifiers. This represents approximately 22 percent of U.S. Internet users and about 7 percent of all U.S. Web search activity. (Source: comScore qSearch Local, October 2003.)

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posted by Jen @ 7:53 AM