Tuesday, April 06, 2004

MediaDailyNews 04-06-04: "Yahoo!, a brand born on the Internet, shows its grown-up side in a comprehensive new brand campaign that breaks on Thursday with four 30-second TV spots positioning the Web powerhouse as a life engine that enables people to get more out of their lives.

The estimated $100 million campaign was created by Soho Square, New York, a WPP Group unit formed especially to handle the Yahoo! account, which draws heavily on the resources of siblings mOne and MindShare, as well as the San Francisco-based creative team of Silver-Melville. Print and radio will be rolled out incrementally, as well as off-network online media buys."

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posted by Jen @ 8:58 AM

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