Search Engine News :: Optimise Web Sites for Organic Search

Intro to hyperlinking:Internal Linking Structure Elements Strategy: "The basic component of a hypertext link includes a URL and a set of words that are known as anchor text. An example of a simple hypertext link looks like anchor text. The < a href='page.html'> is the code that specifies where the Web visitor should be sent when clicked on the anchor text.

Search engine spiders prefer the simplicity of the hypertext link to any other form of linking structure elements. In fact, the anchor text is deemed very important in the eyes of the search engines and is assigned more weight within the search engine algorithms then ordinary body text. The reason search engines assign more weight to the anchor text is based on the simple logic that search engines believe that you would only link to a page that you deem important. If you deem a page important, so should the search engines. So when creating hypertext links, make sure to link to your important pages and use specific keywords for the page you are linking to."

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posted by Jen @ 10:14 AM