Firstly,a neat description from Jill Whalen summing up what lies at the heart of her ethical version of SEO
Work at Home Mom Is Acclaimed Search Engine Optimization Expert:
For those that do not know, what is search engine optimization?
Basically, as I touched upon above, search engine optimization is simply the art of making a Website 'search-engine-friendly.' Which means creating it (or revising it) in such a way that every page is naturally using keyword phrases that are relevant to it, within it's page text and it's HTML code, and that the pages can all be found by the search engine 'spiders.'"
Further on in her history of becoming a SEO guru, Jill mirrors a comment made by MD "Credibility really seems to be the key to having a successful business. " for transport info this means getting it right....
Despite my angle being SEO I have to highlight Jills warning about being over relient on search engines
"No business should count on the search engines' "free" listings as their sole form of marketing. The search engines are very fickle, and they don't owe anyone a listing. At any time, your position can be up or down or even non-existent, even when using best practice SEO techniques. Don't ever let your bread and butter be based on your positions in the search engines. You should always have an alternate plan in case something happens to them. Ideally, you should be doing lots of different kinds of marketing for your business, even when your rankings are high."
posted by Jen @ 4:48 AM
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