Leverage the News for Search Engine Success
Leverage the News for Search Engine Success: "the news can be a search engine optimizers best friend. By keeping up with the latest news, trends, or buzz in your industry, you can bring more visitors to your website which ultimately will lead to repeat visitors or increased sales...Press releases can bring a website or business media attention. When a website or company is mentioned in the news, people turn to search engines. The only drawback is that in order to issue a press release or get mentioned you really have to have some news to report. In any case, if you issue a press release make sure that you include links to your website as well as links to the most important pages on your site—many online media outlets will include those links in articles as long as they know about them. Qualified visitors are also a bonus, especially when someone reads an article about a product and the company’s website is mentioned. So, whenever you issue a press release, make sure that you’re ready for the extra surge in traffic your website will receive.
You don’t have to be a reporter or journalist. And you don’t necessarily need to update your website with all of your industry’s news—leave that up to the media or to industry trade journals. However, you should be aware of major events going on in your industry—and don’t be afraid to update your website with news or information about these industry events.
Having a blog is sometimes a good option for a website, although it’s not good to have a stale blog (one that’s not updated on a regular basis). So, if you’re not into blogging or don’t have someone who can update it at least a few times a week then blogging is probably not for you. But just because you don’t have a blog doesn’t mean that you can follow the industry trends—and create website content that’s timely, newsworthy, and “fresh”. "
posted by Jen @ 10:17 AM
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