'Future of Search Will Make you Dizzy'
'Future of Search Will Make you Dizzy': "'Future of Search Will Make you Dizzy'By Ryan Naraine
NEW YORK -- Amazon.com's (Quote, Chart) A9 subsidiary wants to play a large part in pushing search technology to a future where the relevancy of search results will be startling and exciting.
That's the word from A9 chief executive Udi Manber, PhD, who insists that full development of search and resource discovery tools remains at least a decade away.
Another hiccup for researchers, Manber said, is that the relevancy of search results is hard to measure. "Relevancy changes all the time and is not well understood. Relevancy is different from user to user. We have to figure out better ways to measure [results] to make it better. That's the hard part. We need a science around measuring relevancy."
"It's not about speed or size anymore. It's all about quality. It's about delivering the tools that allow relevancy. It's good to make searching faster and faster because that part is well understood. The quality part is not understood and that's the challenge we face today," he added.
Manber described "Search Inside the Book" as the most exciting project he had ever worked on and gave an overview of process of scanning 33 million pages from more than 120,000 books while creating the text-search tool. "There were lots of monitoring tools, lots of testing, lots of databases and lots of support for huge data. The entire thing took about six months to launch and it's something I'm very proud of."
The search technology pioneer also outlined the personalization capabilities of the A9 portal, which is integrated into Google and Amazon.com to allow Web and book searches in real time. It is also programmed to save user searches into personalized profiles"
posted by Jen @ 6:22 AM
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