tag:blogger.com,1999:blog-55140832012-01-28T08:15:23.830ZSEO and search related news,events and comments...Jennienoreply@blogger.comBlogger12751100tag:blogger.com,1999:blog-5514083.post-31128835429207196252009-02-18T08:33:00.000Z2009-02-18T08:37:04.274Z

Yahoo! Search Blog » Blog Archive » Fighting Duplication: Adding more arrows to your quiver: "Avoiding duplicates in the search engine index has consistently been a key concern we’ve heard from webmasters and site owners. Over the last few years, we have made significant strides in finding duplicates in our crawler and index algorithmically and provided webmasters with better tools for

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-79450439950035730412008-10-09T10:30:00.002Z2008-10-09T10:34:26.955Z

First day of my holidays so I will take a break from my usual format and to keep things simple will just say follow Mark Johnstonstop at a winner...he has roughly a 50% strike rate over the past few days.Today's runners- Holberg (UAE) 14:40 Newbury - Roman Republic (FR) 15:50 Newbury - Love Empire (USA) 18:50 Great Leighs - Neuchatel (GER) 20:20 Great Leighs - Tartan Gigha (IRE) 20:

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-12974512283480823432008-10-09T07:05:00.000Z2008-10-09T07:05:05.599Z

I think Google is unfairly singled out in this article:NetGuide - Popular searches have hidden traps: "Written by Duncan Campbell Wednesday, 08 October 2008 Internet criminals are using search engine optimisation tactics to promote links to free hosted blog sites in an attempt to dupe unsuspecting visitors into infecting themselves with malware and fake anti-virus products, say experts from

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-47148298080998388192007-08-17T10:40:00.000Z2007-08-17T10:44:02.562Z

Free Search Engine Ranking Tips quite a good primer on metatags for newbies to SEO..are there still any? ...even if the site on the whole is keyword stuffed - for adwords clicks methinks. lol

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-50896630179224573682007-07-12T08:44:00.000Z2007-07-12T09:14:34.650Z

..and that means more opportunities for SEO professionals!So this is probably a good time to get my search engine optimisation blog up to date.Stoney deGeyter at Search Engine Guide reckons that Google's new universal search alters fundamentally the concept of "top search engine rankings". The new search includes far more than just good old static pages which makes first page ranking much more

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-9993818248906343022007-03-06T09:32:00.000Z2007-03-06T10:06:26.348Z

Site Pro News"Yahoo! have announced a global search update which will begin to re-index the web and result in immediate ranking changes amongst search results. The search update is taking place so Yahoo! can implement a new meta tag, allowing webmasters to decide how their page is shown in search results.The 'NOYDIR' meta tag is the latest to be supported by Yahoo! and will be used to inform the

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1161672598722209002006-10-24T06:49:00.000Z2006-10-24T06:49:58.726Z

The future for search marketing looks bright...All Hands on Deck! Search Marketing is Crossing the Chasm: "Search marketing is starting to show the early signs of a marketing channel that's ready to make the leap from early adopters to mainstream markets....In the past 3 years, search marketing has solidified its grip on the early adopter market, growing both in terms of number of advertisers and

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1161672250214017182006-10-24T06:44:00.000Z2006-10-24T06:44:10.530Z

I do not usually like acronyms but this is really one of favourites, 2nd after GIGO....so if your business model is gigo ignore the following...Search Engine Marketing and the K.I.S.S Theory: "KISS acronym as it pertains to search engine marketing.Keep your target market in mindImprove your online presence with sound SEM strategiesStudy your online competitionSet proper metrics"

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1160673047046993482006-10-12T17:10:00.000Z2006-10-12T17:10:47.266Z

The next big thing in SEO....er sounds a bit like have a unique & useful product ....Matt Cutts: Gadgets, Google, and SEO » SEO Advice: linkbait and linkbaiting: "Linkbaiting sounds like a bad thing, but especially if it’s interesting information or fun, it doesn’t have to have negative connotations. I hereby claim that content can be both white-hat and yet still be wonderful “bait” for links (

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1148287184059281392006-05-22T08:39:00.000Z2006-05-22T08:39:46.906Z

Huge lst of minor search engines and directoriesThe Independent Search Engine & Directory Network

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1148281103364603772006-05-22T06:58:00.000Z2006-05-22T06:58:23.486Z

Help, my site has been banned by Google: Article describes the "ultimate search engine marketing nightmare: Your site has been removed from Google's index and your traffic is falling" and goes through What to do if Google removes your search engine listings. It details possible causes - including the infamous issue of redirects on which we have a fair bit of experience...

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1146121502693080022006-04-27T07:05:00.000Z2006-04-27T07:05:02.706Z

Spotlight on Search Interview with Dan Thies of SEO Research Labs: interview with Dan Thies - AKA the keyword guy - covers "how he started out, his take on keyword research tools, common misconceptions about search engine optimization, search engines and SEO training..keyword strategy was the most important part of search engine marketing, just as targeting is really the most important factor in

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1146120724217564382006-04-27T06:52:00.000Z2006-04-27T06:52:04.346Z

Trafficc to my Gambling site from Yahoo is now level with that from Google - before it was maybe 1/3rd max...Yahoo! Search blog: Weather Report: Yahoo! Search Index Update: "Yahoo! Search Index UpdateWe rolled out an index update last night. As usual, you may see some changes in ranking as well as some shuffling of the pages that are included in the index. Those who follow these weather updates

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1145014728603900422006-04-14T11:37:00.000Z2006-04-14T11:38:48.606Z

Will we soon see improvments to Google base as Google tries to capture the online small ads market?MediaPost Publications - Google Hires Classified Ventures Vet - 04/14/2006: "GOOGLE HAS TAPPED SAM SEBASTIAN to head Google Local. Sebastian previously worked at Classified Ventures, where he served as senior vice president for sales and marketing at HomeGain"

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1145014566971504252006-04-14T11:34:00.000Z2006-04-14T11:36:06.983Z

MediaPost Publications - Yahoo, Helio Target Teen Mobile Market - 04/14/2006: "YAHOO AND THE TEEN-TARGETED MOBILE provider Helio announced a partnership on Thursday to co-market mobile Internet services. Financial terms of the deal were not disclosed, but the number of Helio users who download Yahoo services to their phones will factor into the equation, a Yahoo spokesman said...Yahoo is also

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1144827893839337312006-04-12T07:44:00.000Z2006-04-12T07:44:53.843Z

Although Google may or may not use the tags when compliling the words for your sites search result listing Yahoo & MSN most certainly do use them, especially the description tag - if this answers the searchers needs then more click throughs should come your way. So, do not abandon metatags but do use them wisely to try to optimise the appearance of your site in the search engine

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1144827560595559392006-04-12T07:39:00.000Z2006-04-12T07:39:21.346Z

Pretty sound article outlining 26 search optimisation techniques to build solid traffic from organic search - as long as you ignore some glaring contradictions ...The article announces in the first paragraph that submission to search engines is no longer necessary then in just the third paragraph - C) Avoid the Sandbox - states "Make sure it gets crawled by Google and Yahoo (either submit it or

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1144735289091050022006-04-11T06:01:00.000Z2006-04-11T06:01:29.250Z

Diamond Taxi & Minibus Firm Newquay Cornwall (Airport Transfers) similar to some other sites which keyword stuff the page below the fold....url broken by me for obvious reasons...

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1144657000304775822006-04-10T08:16:00.000Z2006-04-10T08:16:40.580Z

This Boring Headline Is Written for Google - New York Times: "How far can a news organization go without undercutting its editorial judgment concerning the presentation, tone and content of news? So far, the news media are gingerly stepping into the field of 'search engine optimization.' It is a booming business, estimated at $1.25 billion in revenue worldwide last year, and projected to more

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1143875425514374582006-04-01T07:10:00.000Z2006-04-01T07:10:25.623Z

SEO is far more than offering "to list a customer�s web site on the top few hundred search engines every month" but I agree that it is an invaluable service if carried out correctly...the survey quoted shows the sixe of the market for optimising existing sites for better search results - half of all small business websites! Captured by the web hosting market - IT Week: "The variety of basic web

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1143705604732654242006-03-30T08:00:00.000Z2006-03-30T08:20:34.023Z

The Kelsey Group Blog: "There are maybe eight firms out there enabling Yellow Pages, Web hosts, verticals and newspapers to sell simplified search distribution to local businesses. One firm, which is doing well under the radar, is Kevin Dufficy's LocalLead.com. Dufficy was in on all this early but hasn't taken any VC money (but is now looking for angels), hasn't made any high-profile

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1143704587343889042006-03-30T07:43:00.000Z2006-03-30T07:56:53.986Z

Don't throw away the yellow pages phone book just yet...a new research report from Kelsey Group and Constat rates user satisfaction for various media sources which provide local shopping information. Compared tp 2005 local search neither gained nor lost with 39% of those surveyed rating them higly, still second after national newspapers - local rags came joint bottom:The Kelsey Group - About Us

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1143543369568053122006-03-28T10:52:00.000Z2006-03-28T10:56:09.583Z

Two observations from a current project:On multiple domains 301 redirects are a must - anything else would most likely trigger the spam detectors.You don't want new links pointing to the redirected ones as this would appear most unnatural and possibly flag them as doorway spam. Having multiple domains parked and pointing to your main site using 301's is the only way to go.A roundtable with Matt

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1143478196547791552006-03-27T16:49:00.000Z2006-03-27T16:49:57.813Z

Jill Whalen offers personalised website audits for $5000Search Engine Optimization Consulting - Jill Whalen, SEO Expert: "custom-written report that will address the issues unique to your Website:Custom Search Engine Optimization Audit and Review Complete SEO Copywriting Analysis Keyword Research Current Search Engine Rankings Full Website Usability Analysis Please note that our report provide

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1143102935174775612006-03-23T08:35:00.000Z2006-03-23T08:35:35.266Z

Say Goodnight Zeal...: "After long being known as the 'free' way into the once-popular Looksmart directory, Zeal will be closing its doors next Tues" various rumours around this news, that it maybe a hoax or that they are working on Furl, a social bookmarking site....

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1143011249444797462006-03-22T07:07:00.000Z2006-03-22T07:07:29.550Z

10 Creative Traffic Building Ideas: "In the end, it's not all about traffic, it's about giving the user something they think is of value. You could drive thousands of new people to your site, but if you don't give them a reason to stay, was it really worth it? "

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1142956637377661392006-03-21T15:57:00.000Z2006-03-21T16:11:48.266Z

Googles share of the online search marketing market continues to rise and rise but a new report predicts that problems surrounding trust and click fraud in particular may curb growth prospects.Search Marketing: What's the Problem?: "The media spotlight that shines so brightly on Google may be blinding many observers to problems that lie ahead for search marketing."The Emarketer report Search

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1142941776687618002006-03-21T11:49:00.000Z2006-03-21T11:49:36.703Z

Myspace shunned by big biz as too dodgy...MediaPost Publications - Major Marketers Avoid MySpace - 03/21/2006: "SOCIAL NETWORKING SITE MYSPACE HAS grown to 60 million members, adding 8 million to million new members in the last few months alone, and now accounts for around 12.5 percent of all online display ads. But major brand marketers continue to shun the site."They do concede that "MySpace

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1142937269450820132006-03-21T10:34:00.000Z2006-03-21T10:34:29.556Z

New SEO Scam; SEOs Warning Google Will Ban Site: "New SEO Scam; SEOs Warning Google Will Ban Site"Rusty brick warns website owners about a particularly nasty sales technique which hopes to scare you into using their SEO services by saying your site is going to be banned fronm Google unless you pay them to put it right for you. If you decline their offer you may get an email stating ""I make sure

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1142934897353888982006-03-21T09:52:00.000Z2006-03-21T09:54:57.370Z

Researching the sandbox for an upcoming site launch and although this is not directly relevent it makes amusing reading, Matt certainly cuts through the crap but does he sometimes protest too loudly?Matt Cutts: Gadgets, Google, and SEO � $79 SEO software?

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1142672841212756062006-03-18T09:07:00.000Z2006-03-18T09:07:21.306Z

Excellent article outlining an ethical organic search engine optimisation campaign. It states that "SEO strategies generally include the enhancement of a site's architecture, copy, and structure to ensure that search engine spiders are more likely to see and select your site's pages for search requests." MediaPost Publications - When Time Is On Your Side: The Power of SEO - 03/17/2006: "ALTHOUGH

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1142664432431966762006-03-18T06:47:00.000Z2006-03-18T06:47:12.523Z

Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2 Results from home page rewrite for visitors and search engine traffic...."52% increase in unique visitors to the site 22% increase in overall sign-ups 86% increase in paid subscribers Steady increase in phone traffic "

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1141720791461457062006-03-07T08:39:00.000Z2006-03-07T08:39:51.476Z

SEOcial Networking Search Marketing and Social Networks: "Ever since Friendster established itself as the dominant �circle of friends� networking tool in 2003, younger Internet users have trended towards accessing the Internet primarily as a social space, as opposed to a purely informative space. This trend has been gaining momentum for a while but in the past year, a bulk of new users has

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1141719853298304322006-03-07T08:24:00.000Z2006-03-07T08:24:13.300Z

Topical article re domain names....When and Why You Should Secure Multiple Domains: "When and Why You Should Secure Multiple DomainsBy Stoney deGeyter..There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses. Buying multiple domain names is a great strategy that can be used to capture additional type-in traffic, secure other

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1141719442145014052006-03-07T08:17:00.000Z2006-03-07T08:17:22.230Z

MediaPost Publications - Search Use Grows 39% - 03/06/2006: "WEB USERS CONDUCTED A RECORD 5.7 billion searches in January, marking a 39 percent increase from last January's 4.1 billion, according to new data from Nielsen//NetRatings. Search activity in January also increased by about 12 percent from December, when users conducted about 5.1 billion search queries.Search giant Google accounted for

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1141716840944939442006-03-07T07:34:00.000Z2006-03-07T07:34:00.963Z

What's the biggest mistake paid search marketers are making today? How about the biggest SEO mistake? Will Pay Per Call really take off? Is click fraud over-hyped?MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: "Search marketing is changing so rapidly that it all feels a bit bewildering. MSN to launch its new AdCenter... Rumors of a Google algorithm '

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1141716803720521932006-03-07T07:33:00.000Z2006-03-07T07:33:23.793Z

What's the biggest mistake paid search marketers are making today? How about the biggest SEO mistake? Will Pay Per Call really take off? Is click fraud over-hyped?MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: "Search marketing is changing so rapidly that it all feels a bit bewildering. MSN to launch its new AdCenter... Rumors of a Google algorithm '

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1139914166017565782006-02-14T10:49:00.000Z2006-02-14T10:49:26.100Z

DMNews.com | News | Article: "How to Build a Search Engine-Friendly Web Site " Search engine optimisation should be part of the Web development process from day one. More common is the experience of Kent Lewis, a seasoned search engine marketing professional who writes:"Rarely am I brought in at the ideal time: during the planning phases of a site design or redesign. This oversight typically

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1139909735129732912006-02-14T09:35:00.000Z2006-02-14T09:35:35.206Z

Wired News: How to Almost Live on Blogging: "author of two books on Google, operator of a blog called Googleplex and longtime user of Google's keyword advertising program, Davis is among the more hard-core followers of the popular search site.In his new book, Google Advertising Tools, Davis addresses the company's keyword advertising program, concentrating on how bloggers can manipulate it to

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1139901138385493822006-02-14T07:12:00.001Z2006-02-14T07:12:18.386Z

Spotlight on Search - Interview with Eric Ward "Optimizing content without implementing a linking campaign is like trying to drive a car without wheels.""What are the biggest differences in site announcement and promotion now compared to 5 years ago? What advice would you give to new search marketers that are looking for reliable and long term link building strategies?The amount of noise you have

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1139901138003517872006-02-14T07:12:00.000Z2006-02-14T07:12:18.006Z

Spotlight on Search - Interview with Eric Ward "Optimizing content without implementing a linking campaign is like trying to drive a car without wheels.""What are the biggest differences in site announcement and promotion now compared to 5 years ago? What advice would you give to new search marketers that are looking for reliable and long term link building strategies?The amount of noise you have

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1139900732832515432006-02-14T07:05:00.000Z2006-02-14T07:05:32.940Z

Matt Cutts on Traffic Power: "the great Traffic Power debacle, the SEO firm that ended up getting many of its client sites dropped from Google for violating the Google Webmaster guidelines is back in the news this week. Part of what has kept Traffic Power on the radar is their ongoing legal battle against popular search marketing blogger Aaron Wall. Traffic Power's lawsuit is partly based on

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1138952495500552012006-02-03T07:41:00.000Z2006-02-03T07:41:35.590Z

Search Engine Contact List -> High Rankings� Search Engine Optimization Forum: Lists the different ways to contact the search engines for different things all in one place....has blogs, submit, webmaster info, spam report urls etc for Ask/TeomaGoogleYahooMSN

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1138870015063725352006-02-02T08:46:00.000Z2006-02-02T08:46:55.370Z

Some familiar ground covered re the problems in converting others to the benefits of organic search optimisation....The Real Cost of SEO: It�s not Budget, It�s Believers!: "If organic optimization is so effective, why isn't it a more common strategy?" Great question. Unfortunately, the answer isn't an easy one.Requirements:One: Corporate UnderstandingThe problem with organic optimization is that

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1138527858707685342006-01-29T09:44:00.000Z2006-01-29T09:44:18.786Z

� How to rename or move files without loosing your search engine ranking: the 301 redirect: "How to rename or move files without loosing your search engine ranking: the 301 redirectOn page redirection techniques, what works and what to avoid"Not recommended solution 1: Duplicate content.Not recommended solution 2: Custom error message.Not recommended solution 3: An HTML Meta redirect.The

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1138284017220697602006-01-26T14:00:00.000Z2006-01-26T14:00:17.223Z

Redefining the Search Scenery: "Google dominates today�s versions of search and both Yahoo and MSN are prepared to admit it. In short, the recent past and the persistent present belong to Google. For its formal rivals, the only place to look is the future. Time is accelerated, often to the point of pointlessness in the tech world and that future is already functioning online. It is just waiting

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1138283481037029212006-01-26T13:51:00.000Z2006-01-26T13:51:21.113Z

Securing a Marketing-Rich Domain Name: "The most obvious thing to do is to get your business name as your URL, however if you're late getting into the game you may find that your business name is already taken by another similarly named business or by a domain name squatter, or possibly a future competitor. Purchasing a business name domain name isn't always the right way to go, and when left

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1138259623634484312006-01-26T07:13:00.000Z2006-01-26T07:13:43.706Z

Yahoo square up to GoogleTake Two: Yahoo! DOES Want to Rule Search: "a Yahoo! exec that said the company was fine with playing second fiddle to search king Google. Today, Yahoo! is backpeddling from that statement and trying to make it clear that they are in this game to win and that they do intend to build a project good enough to topple Google from their throne.In a blog post titled 'Are you

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1137314020020130942006-01-15T08:33:00.000Z2006-01-15T08:33:40.023Z

How the Search Marketing Industry Shot Itself in the Foot: "the search marketing industry finds itself facing a challenge. They need to educate businesses to help them toss out the old 'top ten rankings' philosophy in exchange for the more realistic and sustainable 'positive return on investment' philosophy. Otherwise, the entire industry runs the risk of imploding sometime in the next several

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1137313493199225412006-01-15T08:24:00.000Z2006-01-15T08:24:54.446Z

View topic - Linking Trends For 2006 :: WebProWorld: "predictions for 2006 so no one can ask who thought of it first :) Link Pyramids This will be the new world of link exchange directories until the major search engines catch on and figure out a way to stop them. One site joins the program and places a page on their site containing a link to the first site to join. Then another site joins and

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1135232231631221222005-12-22T06:17:00.000Z2005-12-22T06:17:11.736Z

Link Building Blog - Patrick Gavin and Andy Hagans on link marketing: "advantages of this link building method, by syndicating articles you get: 1) Free, permanent links from many domains and IPs 2) Links from pages with your keywords contained in the content (and sometimes in the title, too) 3) Deep links (from your resource box) 4) Keyword rich links (from your resource box).... "The best

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1135069700962850312005-12-20T09:08:00.000Z2005-12-20T09:08:21.033Z

100 Search Engines in 100 Days - Internet Search Engine Table of Contents: "100 Search Engines in 100 Days - Table of Contents Profiles of Internet Search Engines - More Internet Search Engine Information and Profiles "

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1130399051120884752005-10-27T07:44:00.000Z2005-10-27T07:44:11.120Z

Pr0 To Pr7 For Matt Cutts -> High Rankings� Search Engine Optimization Forum: "How can a PR0 site like MattCutts.com jump all the way to PR7 in such a short time? A Whois.sc check shows that the domain was created in June of 2003, but the oldest WHOIS record shows June 6, 2004. Assuming it had zero backlinks then, the site now registers over 10,900 links in Altavista and 27,000 in Yahoo. Based on

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1130398488653252392005-10-27T07:34:00.000Z2005-10-27T07:34:49.370Z

Want to write effective copy for the search engines? Check out Jill's handbook, The Nitty-gritty of Writing for the Search Engines Search Marketing Newsletter Archives - High Rankings Advisor Issue 152 discusses SEO clients often unrealistic expectations, top search rankings do not guarentee sales. "Even keyword phrases that nobody's searching for can sometimes be difficult to obtain high

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1130141569900162232005-10-24T08:12:00.000Z2005-10-24T08:12:50.030Z

Borrell Associates Inc. ::: Reports: "LOCAL ONLINE GROWTH CONTINUES "

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1129621053528384952005-10-18T07:37:00.000Z2005-10-18T07:37:34.116Z

Internet Daily: News tool By Frank Barnako, MarketWatch: "Does the Web need an industrial-strength news search engine? Neal Goldman of Inform Technologies thinks it does and rolled one out Monday morning. Although he concedes Inform.com still needs usability and development work, Goldman said the goal is to help visitors create their own newspaper with stories selected from thousands of news

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1129572160911029082005-10-17T18:02:00.000Z2005-10-17T18:02:43.716Z

Details what action SEMs should take as a result of the research findings.....iProspect's Search Engine Marketing Advisor Newsletter: Search Marketer Behavior: Action Items from the Trends: "Within the last 6 weeks there has been a lot of press given to the findings of three research studies that we recently published on the behavior of search engine marketers: iProspect's Search Marketer

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128921856599920912005-10-10T05:24:00.000Z2005-10-10T05:24:16.600Z

Microsoft Grapples With Growing Up - Forbes.com: "critics reel off a list of complaints that sounds like, well, a Microsoft commercial: stifling bureaucracy, frustrating miscommunication, different units working on overlapping technology without adequate cooperation. In short, the very ills Microsoft promises to cure with its software..... Microsoft also is tailing its competitors in developing

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128921608225093942005-10-10T05:20:00.000Z2005-10-10T05:20:08.290Z

Yahoo to Introduce Tools for Podcasts - Forbes.com: "Yahoo Inc. is introducing tools for finding, organizing and rating 'podcasts' - the audio programs designed to be played on Apple Inc.'s iPod and many other portable music players. the free service focuses on making it easier for people to sift through the tens of thousands of podcasts currently available on the Web to find the programming

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128836590252423302005-10-09T05:43:00.000Z2005-10-09T05:43:10.340Z

64 of Search Advertisers Failing to Follow SEO Recommendations: "a recent survey commissioned by Boston-based SEO firm iProspect that showed approximately 64% of businesses outsourcing search marketing,'... encounter obstacles that prevent them from implementing their vendor's SEO recommendations.' (click here for an Adobe Acrobat version of the study) Conducted by JupiterResearch in August

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128748427360144312005-10-08T05:13:00.000Z2005-10-08T05:13:48.903Z

Paid search may have immediate sales as prime goal but paid search ads...adwords etc....bring benefits in the form of branding, comsumer research and decision making processes....Organic listings alone do not have the breadth and depth of influence as a combined paid search and organic search optimisation campaign. Concentrate on one only at your peril, your competitors will probably not. What

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128607371429279262005-10-06T14:02:00.000Z2005-10-06T14:08:53.566Z

Jawfish RSS to JavaScript Conversion Service

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128490314040501952005-10-05T05:31:00.000Z2005-10-05T05:31:54.040Z

� Hiring an SEO Company or Consultant - Stuntdubl - SEO ConsultantTodd Malicoat writes : "If you are looking to sign a deal with someone to do your SEO, I hope you have your BS meter set to high, and are willing to call people out for stuff you don’t think is accurate. Don’t fall for the smooth salesguy pitches from people that don’t actually DO any of the search optimization work (especially if

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128489948944906392005-10-05T05:25:00.000Z2005-10-05T05:25:48.943Z

Accelerate Online Sales: "Driving prospects to a website is only the first step in a successful search-engine-optimization program. Unfortunately, 90 percent of businesses only focus on this first step, while a successful online campaign actually has three critical components: Drive prospects to your website. Keep them there by creating a compelling benefit-based message. Generate sales leads

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128489819204531282005-10-05T05:23:00.000Z2005-10-05T05:23:44.146Z

Are Your Competitors Making Better Use of the Web Than You? By Jennifer Laycock" new research (Interland's Summer 2005 Small and Medium-sized Business Barometer) shows small businesses are starting to understand the importance of online marketing and get results for the time and effort put into their sites mainly to drives leads for their business. The results vary significantly from previous

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128418570909804932005-10-04T09:36:00.000Z2005-10-04T09:36:10.916Z

301 redirect and 302 redirect discussion, a good introduction.....Google Hijacks Batman Room Decor Listing At MSN!: "Listings Hijacked At MSN, With A Little Help From Google. Short story? Google doing temporary redirections which is causing MSN to let it hijack the listings of other sites."

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128417767367114382005-10-04T09:22:00.000Z2005-10-04T09:22:47.803Z

August 2005 Search: "latest search stats from comScore Networks are pretty much as always for the main search engines players. Google and MSN were up a point and Yahoo! and Time Warner Networks lost a little while overall search numbers were up amost 5%. Actual shares per major search engine: Google sites - 36% Yahoo! sites - 30.6% MSN - Microsoft sites - 14.4% Time Warner Network -

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128067704640939662005-09-30T08:08:00.000Z2005-09-30T08:08:24.646Z

Will Martha Stewart's Future Apprentice Be An SEO Consultant?: " Martha Stewart signed a deal with NBC for a reality show, shortly after her release from prison... a contestant on the ex-con superstar homemaker's new reality hit is: An SEO Consultant! My sister recognized contestant David Karandash from a search conference a few months back. The official show's web site lists David's occupation

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128066349366629442005-09-30T07:45:00.000Z2005-09-30T07:45:49.463Z

United States Patent Application: 0050216454: "Yahoo Inverse search systems and methods United States Patent Application: 0050216454" Inverse searches and User Annotations - Yahoo! - Search Engine Optimization: New patent applications from Yahoo! cover Inverse searches and User Annotations meaning being able to enter a URL, and find out information about the site, collected over time including

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128064897033397702005-09-30T07:21:00.000Z2005-09-30T07:21:38.303Z

SEO book: Free search engine optimization ebook.: "Free search engine optimization eBook If you have a question about search engine marketing, it is probably answered in this eBook. It covers everything from an introduction to search engine marketing to tips and tricks on how to improve your order page...The free eBook covers all important aspects of search engine optimization " Also provide a

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128062213173509522005-09-30T06:36:00.000Z2005-09-30T06:36:53.183Z

SEOmoz | Search Engine Ranking Factors lists 93 factors that mayhave influence search engine rankings. Some are widely accepted...eg title tags as one of the most important elements. Others are more speculative...eg. use of header tags (H1), bold and other visual tags while others seem to change constantly...eg. the value of links. The list of ranking factors is split into five sections: "

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128061414542201572005-09-30T06:23:00.000Z2005-09-30T06:23:34.543Z

7 Ways to Know that Search Engine Optimization Isnt for You A tongue-in-cheek article by Michael Murray, Search Engine News asks if there may be "reasons for some companies to avoid search engine marketing"? I prefer to see the list as a guide to which Search Engine Optimisation jobs to avoid.... "Although some companies are excited about beginning an SEO campaign, they may not realize the work

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128060929591997552005-09-30T06:15:00.000Z2005-09-30T06:15:29.590Z

Search Engine Journal Google and Yahoo Search Engine Technology Comparison: "Google and Yahoo Search Engine Technology Comparison Google Search Google look at hundreds of factors – both on the page and off the page (such as inbound links). They use hundreds of algorithms to perform these calculations. Essentially there should be one algorithm per factor. The algorithms weight the pages, and

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1128060628775865632005-09-30T06:10:00.000Z2005-09-30T06:10:28.853Z

Search Engine Journal Ask Jeeves and MSN Search Engine Technology Comparison: "Ask Jeeves and MSN Search Engine Technology Comparison MSN Search MSN takes advantage of a technology that no other search engine has tackled – neural networks. A neural network is a series of computers which are supposed to learn based on input provided. Think about that for a second – a learning computer. One that

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127984446246658212005-09-29T09:00:00.000Z2005-09-29T09:00:46.326Z

MediaPost Publications - The Extreme Makeover of Integrated Search Planning - 09/28/2005 by Gord Hotchkiss: "Makeover of Integrated Search Planning Hotchkiss reckons that "the line between our real world and our online world will have disappeared. The world's largest depository of information will be ours to have, whenever the mood strikes us. ... Now comes search. There are billions of dots

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127979954560525172005-09-29T07:45:00.000Z2005-09-29T07:45:54.653Z

Jill Whalen on indexing dynamic generated pages and session IDs "High RankingsT Advisor - Issue No. 149 Today's search engines generally have no problem with dynamically generated pages. They don't scurry away as fast as they can when they see a .php or an .asp or a .cfm extension in a URL. They don't even flee when they see parameters in the URLs. Question marks and equal signs have no

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127728530251847712005-09-26T09:55:00.000Z2005-09-26T10:04:11.650Z

Search Engine Optimization Forum JILL WHALEN : Adivises newbies to search engine optimisation on how to "sift through good advice, tips and tricks in reply to a requests for clarification of "Google Ranking Factors " providing a link to misconceptions, falsehoods and myths about SEOJill Whalen of High Rankings is an internationally recognized search engine optimization consultant and host of

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127466642589106022005-09-23T09:10:00.000Z2005-09-23T09:22:02.770Z

DMNews.com: "By Christine Blank Yahoo's new search features aim to give users a smarter search, predicting what they are searching for to provide better results. Yahoo introduced Quick Links this week, offering links such as Yahoo Maps, a company's address or products a retailer is selling based on technology that assumes what information the user needs when typing in search terms. Quick Links "

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127456466012754352005-09-23T06:21:00.000Z2005-09-23T06:21:10.063Z

Boost Your Website Traffic - Forget Que Sera Sera: "Three steps are involved in a program to boost your website traffic. Understand your present website traffic Do what is necessary to grow your website traffic Monitor your actual traffic and learn from that ....analyse the search engine positions for your own website versus the websites of the key competitors. There's a number of

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127278520915277372005-09-21T04:55:00.000Z2005-09-21T04:55:20.990Z

Balanced SEM Campaign is Key to Success : Internet Search Engine News: "Some marketers will optimize their website for Google and forget the rest. Then we have those whose idea of an SEM campaign is paying their way to the top. Sure, Google is important; and yes, paid search is popular. But when it comes to planning a successful SEM campaign, I'd advise you to cast a wide net you must go deep and

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127276946761417012005-09-21T04:29:00.000Z2005-09-21T04:29:06.823Z

Start-up Local Matters debuts search service | CNET News.com: "A start-up headed by the founder of Mapquest unveiled technology this week that will allow Internet users to easily narrow their local Internet searches, do comparison shopping and create itineraries and driving directions with integrated maps. Local Matters, based in Denver, will sell its 'private label' technology to yellow pages

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127205081473798342005-09-20T08:31:00.000Z2005-09-20T08:31:21.553Z

marketingsherpa.com "Top Three Search Marketing Trends to Watch in 2006 If search marketing is a significant portion of your budget (or you suspect it may be soon) this new MarketingSherpa Executive Summary is a quick and useful read. Features two new data charts (including year-over-year changes in SEO versus PPC spending) plus a real-life example of optimized press releases in action: Trend

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127125309152480632005-09-19T10:21:00.000Z2005-09-19T10:21:49.153Z

Want Branding With That?: "In 2001, NPD Group examined the effectiveness of three types of search engine ads: search listings, banner ads, and the tile ads next to search listings. The search listings were read and clicked significantly more often than banners or tile ads, and they also produced more sales. Conclusion: Search listings provide more brand awareness than any other ads in a search

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127125041276335922005-09-19T10:17:00.000Z2005-09-19T10:17:21.276Z

Leverage the News for Search Engine Success: "the news can be a search engine optimizers best friend. By keeping up with the latest news, trends, or buzz in your industry, you can bring more visitors to your website which ultimately will lead to repeat visitors or increased sales... Press releases can bring a website or business media attention. When a website or company is mentioned in the news

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127124779718313382005-09-19T10:12:00.000Z2005-09-19T10:12:59.773Z

Online Extra: A Rendezvous With Microsoft's Deep Throat - Yahoo! News: "The proprietor of the Web log called Mini-Microsoft may be the most notorious blogger on corporate life. For more than a year, Mini has been a thorn in the side of the software giant, posting a stream of anonymous critiques of the company, Mini's employer. Mini pulls no punches, calling Microsoft a "passionless,

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127112200144310422005-09-19T06:43:00.000Z2005-09-19T06:43:20.146Z

Increasing Quality Inbound Links: "Inbound links may increase your site’s popularity among web surfers as well as search engines. But how do you get them? Paul Bruemmer gives some advice on link building in general and on the use of press releases in particular... Benefits of an SEO Press Release Top rankings in Google News, Yahoo News and MSN news for targeted search terms New rankings in

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1127112092314012352005-09-19T06:41:00.000Z2005-09-19T06:41:32.376Z

The value of competitor intelligence in search engine optimzation and text ad campaigns: "If you do not optimize your search engine and text ad campaigns for the right keyword phrases, your competitors may win 'your' traffic. Competitor research is an integral part of premium SEO services. It can help you beat the competition in the SERPs (search engine results pages), and it also works to

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126861526547467452005-09-16T09:05:00.000Z2005-09-16T09:05:26.556Z

Yahoo! Search - Instant Search searchenginewatch.com This is not great news for the lodging industry. In most cases, Yahoo Travel appears first in related searches - above the organic listings. That's what's being delivered in the Instant Search, as well. So, even if you are in the top position, Yahoo bumps you out and shows their own online travel agency's listing.

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126860192765242302005-09-16T08:43:00.000Z2005-09-16T08:43:12.773Z

Home Page Redesign Issues "Before you start working on your next redesign, stop and give some thought to what you plan to change. Far too often, small businesses think they'll tackle search marketing after they get the redesign out of the way. Unfortunately, that may be a good way to ensure that you have to redesign AGAIN...."

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126859382561301072005-09-16T08:29:00.000Z2005-09-16T08:29:42.626Z

SiteProNews is a free newsletter and webmaster resource site: "DMOZ in 2005 (a.k.a. The Open Directory Project) By Phil Craven So is there any value at all in the DMOZ directory? As a useful catalog of the Web, and when compared with the major search engines, the answer is no, although a few people do find it to be a useful research resource. For website owners, the links to their websites that

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126763309311947462005-09-15T05:48:00.000Z2005-09-15T05:48:29.310Z

In Search of Stuff: "Linking Secrets Of The Ultra-Rich Recipricol links failing you? Triangular links losing their power? Even power linking strategies like the Link Pyramidal Geodecence looking frail?... We Have The Solution: our Indian SEO research facilities have uncovered the single biggest secret smart marketers have been waiting for: the Trapezoidal Linking Matriflux™. Cunningly simple,

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126762941137934882005-09-15T05:42:00.000Z2005-09-15T05:42:21.260Z

Yahoo set to unveil new search feature | CNET News.com: "Yahoo is set to launch a new beta feature on its search Web site on Thursday. Called Instant Search, the feature interprets what a search is likely to be as the user is typing and automatically displays what it deems the most relevant result. In many cases, instant answers will be provided in the form of Yahoo Search Shortcut results. The

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126590613975628742005-09-13T05:50:00.000Z2005-09-13T05:50:14.010Z

5 Reasons Why SEO Is The Best Investment For Any CEO: "As an experienced management consultant to senior management of private and public companies, I have found that search engine optimization is the single most powerful marketing tool that every CEO should be aware of and eventually implement. Below are 5 of the endless reasons why search engine optimization must be implemented into your

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126588352699835992005-09-13T05:12:00.000Z2005-09-13T05:12:32.776Z

DMOZ in 2005: "So is there any value at all in the DMOZ directory? As a useful catalog of the Web, and when compared with the major search engines, the answer is no, although a few people do find it to be a useful research resource. For website owners, the links to their websites that a listing in DMOZ creates are useful for search engine ranking purposes, but even those are becoming less useful

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126245738079347192005-09-09T06:02:00.000Z2005-09-09T06:02:18.086Z

Internet Services - Internet Software - Internet - M&A - Markets/Exchanges - Market News: " EBay Inc., the world's largest online auction company, is reportedly in talks to buy Skype Technologies SA, a provider of Internet phone service, for at least $2 billion. The Wall Street Journal reported eBay (EBAY: news, chart, profile) is in talks to acquire European-based Skype for between $2 billion

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126244601920442162005-09-09T05:43:00.000Z2005-09-09T05:43:21.990Z

Update 1: Microsoft to Release New Developers Tools - Forbes.com: "Microsoft Corp. is releasing several new tools to help developers build software applications that work with its online search and communication products. The hope is that such add-ons will draw more users to Microsoft products and help the company better compete with market leaders such as Google Inc. and America Online Inc.

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126160249853350952005-09-08T06:17:00.000Z2005-09-08T06:17:29.853Z

Your Site Map: Spider Food or Just A Light Snack?: "If you really want to fill the spiders' bellies, you'll want to take your site map page to the max with a descriptive site map (as I like to call them). Descriptive site maps go beyond the simple list of links to pages. These special versions of the traditional maps also include a short, keyword-rich description of each page. The text only needs

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126159896768932162005-09-08T06:11:00.000Z2005-09-08T06:11:36.873Z

Top 20 SEO contradications: "We all deal with contradictory information each day with SEO. These are a few of my favorite debates that I have daily/ weekly/ monthly. What are your favorite contradictory debates in the SEO industry?"

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1126090837033565232005-09-07T11:00:00.000Z2005-09-07T11:00:37.096Z

MediaPost Publications - Study: SEMs Grade Staff Based On Traffic, Rankings - 09/07/2005: " JOINT STUDY BY IPROSPECT and Jupiter Research expected to be released today found that 81 percent of organizations use search marketing metrics, such as Web site traffic and search engine ranking, to evaluate the workers responsible for search engine marketing. According to the study--based on a survey of

Jennienoreply@blogger.comtag:blogger.com,1999:blog-5514083.post-1125725484185061342005-09-03T05:31:00.000Z2005-09-03T05:31:24.193Z

Does an Over-Optimization Penalty Exist?: "Does an Over-Optimization Penalty Exist? By Bill Hartzer " "If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty). .. If

Jennienoreply@blogger.com