What is Search Engine Marketing ?
Search Engine Marketing -> High Rankings Search Engine Optimization Forum: "I am creating a list of what is encompassed under the Search Engine Marketing umbrella. Here is my list, I am looking for feedback as to if I missed something or if something should not be in the list. Any help is greatly appreciated
SE Marketing
1. Organic
2. Pay-per-click
3. Link Building/Link Popularity
4. Paid Inclusion
5. XML Feeds
6. Forums
7. Blogs
8. Press Release's/Articles
9. Directories"
Yahoo! Expanding Your Web Searches to Include Deep Web Subscription Content
Yahoo! Search blog: "We set out to address this problem by partnering with several popular deep Web content providers (Consumer Reports, Forrester Research, FT.com, the IEEE, the New England Journal of Medicine, TheStreet.com, the Wall Street Journal Online, the ACM, Factiva, LexisNexis, and Thomson Gale) to build Yahoo! Search Subscriptions. Now it’s easy to include results from a number of popular subscription sites in your everyday Web search experience. You still need a subscription to the sites if you want to access their content, and since all Yahoo! users aren’t subscribed to the same sites, you can select the sources you want to search by setting your personal search subscriptions preferences.
What we’re releasing today in the U.S. and the UK is only the beginning of larger efforts to help you find more of the information that’s useful to you. Just like everything else we do, Yahoo! Search Subscriptions will continue to improve. We will expand the list of content sources globally.."
Library Materials Given to Search Engines
Forbes.com Stateside: "A leading library supplier is allowing the Internet's top search engines to index its previously restricted reference material, hoping to open a new online avenue that transports more traffic to local libraries.
About 5,000 public, academic and military libraries nationwide are participating in the pilot program announced Thursday by Thomson Gale, a Farmington Hills, Mich.-based company that provides electronic versions of articles, encyclopedic references and 18th-century books...
Not everyone will be able to view the Thomson Gale material when it turns up in a search result. Reading the full text requires membership in one of the participating libraries."
Mobile Search: The Battle Begins
Business 2.0 :: Online Article :: Wireless Report : "Mobile Search: The Battle Begins By Matthew Maier
The world's largest search engines are battling for control of your cell phone. It's easy to see why: With the worldwide installed base of mobile-phone owners expected to exceed 2 billion people this year, and with most new phones doubling as portable Internet terminals, it's a huge opportunity.
Who wins those spoils -- and how -- remains to be seen. But look for the winner, or winners, to make the most of the differences between the handset and the desktop. "Mobile search offers a very different usage case from the personal computer," says David Edwards, an analyst with American Technology Research. "It will be more contextual and impulsive." That means localized, timely information, like the address of the nearest pizza joint or driving directions to the airport. But there'll be more to success than helping people figure out where to buy a slice. Advertising on a 2-inch screen is a huge challenge, so Yahoo (YHOO), Google (GOOG), and their competitors will need to devise new revenue streams, such as bundling search with other subscription services like e-mail or music."
Seo - Easy To Sell - But Can You Deliver?
High Rankings Search Engine Optimization Forum Jill Whalen starts the debate:
"Let's face it, SEO is getting harder and harder these days. Aging delays, spam-clogged results, and millions of pages all vying for the same keywords...what's an SEO to do?
Many who read articles and forums can easily sell SEO to nearly anyone if they want to. They know all the right things to say, and know exactly which buttons to push to get a client to sign on the dotted line.
But what happens after you make that sale? Can you deliver on your promises? Do too many SEO companies sell stuff that they really shouldn't be selling?"
Microbe describes Jill's approach as "much closer to being a business consultancy or marketing consultancy service aimed at overall improvement to a client's site and it performance, but which incorporates SEO techniques.
But it is a bit like someone who goes to their doctor asking for a pill to treat depression and comes away instead with a lifestyle improvement programme dealing with the cause rather than the symptoms. Many will just not bother and go get the pills they want elsewhere."
ewc21 writes: "SEO IMHO should be a combination of html skills, copyrighting, programming if needed be, usability and keen adoption to ever changing methods that work (accepted as ethical, not deceptive), something I believe many SEOs don't have that package rolled in one. Hence, the black hats."
Check out
The Nitty-gritty of Writing for the Search Engines by Jill Whalen
Search Engine Optimization Strategies: Make Love, Not War
searchengineguide.com: "By Scott Buresh - June 08, 2005
When it comes to search engine optimization strategy, there are basically two camps � those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts....
Adversarial Optimization Methods: It’s an “us vs. them,” “winner-take-all,” and “every man for himself” mentality. It’s also rooted largely in technology – under this philosophy, success is defined as unraveling the latest search engine algorithm to find new optimization methods and exploiting its technical aspects for immediate benefit.
The underlying premise of this search engine optimization strategy is that you must use optimization methods that trick the search engines into showing a website predominantly in the results...(this) is a valid – albeit potentially volatile – search engine optimization strategy.
Partnership Optimization Methods: to view search engines as partners (leads to) a very different search engine optimization strategy... the attributes and optimization methods that give a website high rankings in search engines are, by and large, the same ones that make the site more valuable to website visitors and potential customers."
Scott Buresh spells out The advantages to the “partnership” search engine optimization strategy:
Rather than chase the ever-changing technical attributes that can get you short-term results, you instead use optimization methods that leverage your company’s knowledge of your industry to create something useful for the searcher.
You can improve your website and offer the information and products that prospects are seeking, even if those prospects are in the earliest stages of the buying cycle.
In general, you will not have to watch your rankings swing wildly based upon new spam filters and algorithm shifts, and thus will enjoy a higher level of predictability when it comes to your website (although with search engines, there are never any guarantees).
Since you aren’t constantly forced to re-address your site’s search engine optimization methods, you’ll have more time to focus on other online marketing areas that need attention, such as the website’s conversion rate, an e-newsletter, or online PR. "
He concludes: "It’s a fact that websites rise and fall in the rankings all the time.
The only real constant is that the sites of TRUE value, the ones that offer something relevant and important to the searcher, are generally always near the top – even after the latest algorithm shift has sent the “adversarial” crowd into a frenzy of activity as they attempt to reformulate their search engine optimization strategy."
Eyetools Eyetracking Research & SEO
Eyetools Eyetracking Research: "New EyeTracking Study verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through.
A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of"
Search Engine Advice Column Hopes To Shatter SEO/SEM Myths
cre8pc.com/blog "Kalena Jordan, owner and founder of Search Engine College is launching a new blog called Dear Kalena. For those that feel that Google "hates" them, or their marketing efforts are hopelessly useless, Kalena hopes to offer her "agony aunt" shoulder to lean on...
From the press release:
Kalena is expecting a lot of questions about risky search engine optimization techniques or "spamdexing" methods to be discussed in the column. She hopes to educate readers about the risks inherent in using such tactics and to shed light on methodologies deemed more acceptable to search engines, based on webmaster guidelines published by the search engines themselves.
“I’m tired of seeing innocent companies get burned by unscrupulous firms claiming to be search engine marketing gurus and artificially inflating their link popularity via dodgy link farms or promising to submit their sites to 50,000 search engines. These are nothing more than backyard cowboys who play Russian Roulette with their client’s sites”, says Kalena.
For those that feel that Google "hates" them, or their marketing efforts are hopelessly useless, Kalena hopes to offer her "agony aunt" shoulder to lean on. Her blog allows comments and RSS feeds too."
Broadband Consumers Make Local Search a Reality
Broadband Consumers Make Local Search a Reality: "the Internet now features a local reach equal to or greater than any other medium. Most of the Internets growth as a local shopping resource is due to the rise of search engines. In turn, search engine usage is almost entirely a function of broadband Internet access...
..data broadly reflect that the local market is becoming more crowded and complex. The Internet introduces fragmentation that previously did not exist. That will only continue as more online competitors enter the marketplace creating greater complexity (and probably confusion) on the advertiser side – especially for small businesses.
Yet small businesses ultimately will have no choice but to find ways to get in front of consumers who are using the Internet to find local information. "
